8Ps in Marketing Events

EXPERIENTIAL

Product
Athletes from various countries undergo trainings and practices to prepare themselves for these multi-sports events. The AYG is open to a much wider or larger geographical scope in comparison to SEA Games.
For AYG, participants are youths aged 14 to 17 and they're from different parts of Asia.
For SEA Games, there are no age requirements and the participants are only from South East Asia.

Place
The events are held at various locations in the host city/country.
For AYG, there's only 10 sporting events.
For SEA Games, as much as 45 sporting events were held.

Programming
The programming is basically quite similar as both are sporting events.
For AYG, the opening ceremony is held indoors.
For SEA Games, the opening ceremony is held outdoors.

People
Includes the participants, audience (TV), hosts and guests.
For AYG, it also includes participants and supporters from all over Asia, volunteers from various schools approached by organisers, rangers, security guards, medics and the SISTIC ticketing agent.
For SEA Games, it only includes participants from South East Asia only.


FACILITATING

Partnerships
The most common partners are governmental agencies.
For AYG, we have NTUC FairPrice, Samsung Electronics, Volvo, Jaguar, NETS, Fairmont Singapore, Swissôtel The Stamford and SISTIC ticketing agent.
For SEA Games, we have Milo, CocaCola, SiamSport, TOT(telecommunications system), PTT(chemical company).

Promotion
Both events had advertisements on TV commercials.
An AYG Facebook page have been set up to allow ‘Fans’ or readers to have another alternative, other than the Official website itself, to get updated information on the results of the games.
No sales of merchandises can be found on the SEA Games 2007 website.

Packaging & Distribution
AYG organisers have put in more effort in the packaging & distribution as compared to SEA Games’ organisers.
For AYG, website is beautifully done up. Easy access and navigation to pictures and details of the event and SISTIC is the official ticketing agent.
For SEA Games, website is done up rather well. Navigation buttons are found on the left sidebar.

Price
The AYG items/products are priced rather affordably, might be due to the recent recession.
For AYG, the tickets are priced at 5-23 SGD and the merchandises are priced between 4.50-10.50 SGD.
For SEA Games, the tickets are priced at 20-1500 Baht (Around 0.85-63.86 SGD)